SEO Writing Tip #2: Breaking Up of Keyword Phrases
Because you have to use keyword phrases throughout your article, there are times that your article will sound stifling and dull. Repeating the same phrases over and over again will eventually make your readers think that you’re trying too hard to write for search engine bots. This shouldn’t be the case. When writing for the web, you must also put in mind that you are also writing for people and not just search engine crawlers. You can do this by breaking up keyword phrases.
Search engines only read letters and not punctuation marks, bullet points and line breaks. Because of this, you have to learn how to effectively use keyword phrases by breaking up keyword phrases. It’s quite easy actually.
A keyword phrase is most effective if they appear in your article the same way a user would type the words in order in a search box. From here on, let us try and work on the example keyword phrase “diamond engagement rings“.
Use keyword phrases in your article similar to what a user would exactly type in a search box. You can use them in a variety of structure throughout your article with the use of commas, periods, line breaks and bullet points.
Comma:
Although many things can be adorned with the use of a diamond, engagement rings often …
See the comma that separates the words diamond and engagement? Search engines read straight through and would still see this as “diamond engagement rings”. Readers on the other hand will not see this as an obvious attempt that you are trying to use the same keyword phrase.
Period:
Many people have now realized the value of a diamond. Engagement rings signify love …
Same goes with the use of a period. Commas and periods make your sentences more well-organized but will still let search engines read through the whole keyword phrase “diamond engagement rings:.
Line Breaks:
A Man’s View on the Value of a Diamond
Engagement Rings and Wedding Rings as Gifts
The tile is being separated by a line break but to search engines, the keyword phrase is still in the original order.
Bullets:
Subtopics:
• History of a Diamond
• Characteristics of a Diamond
• Engagement Rings, Wedding Rings and Proposal Tips
• How to Shop for Diamonds
Readers will have little idea that they are already reading a long keyword phrase by using bullets. Notice that diamond and engagement rings, although separated by a bullet, will still be read in the same order by search engine crawlers.
Try and use a variety of sentence structures without compromising the use of the keyword phrase. By breaking up keyword phrases, you’re not only letting the reader or user enjoy the topic of the article, but also allowing search engines to read through your keyword phrase without compromising and numbing up your writing style.
SEO Writing Tips:
#1 by Timur I. on January 28, 2009 - 12:53 am
Great! Thank you very much!
I always wanted to write in my blog something like that. Can I take part of your post to my site?
Of course, I will add backlink?
Regards, Timur I.
#2 by Faith Marie on January 28, 2009 - 2:29 am
Sure, no problem Timur. It will be an honor to have this connection with your blog.
#3 by Agerarani on February 5, 2009 - 12:16 am
Hi there
If anyone knows or provide..
I need UK VPN account.. (to bypass unblock etc..)
I already have USA vpn account..
I dont want to provide vpn service..
I want to buy and enjoy one..
#4 by Agerarani on February 6, 2009 - 12:15 am
Hi. Your site displays incorrectly in Opera, but content excellent! Thank you for your wise words.
#5 by Faith Marie on February 7, 2009 - 9:56 pm
Hi Agerarani. Sorry, I didn’t know that my site doesn’t display correctly in Opera as I am using Mozilla. Thanks for that info though. Glad to be of help to my fellow writers.